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Reviews – Why are they important & when is best time to ask for them?

You probably already know why are reviews crucial to a business, but here’s a run-down of the top 10 reasons we believe that businesses must lay the foundations to gaining more reviews.

  1. Building Trust and Credibility:
    • Reviews act as social proof, demonstrating that others have had positive experiences with your products or services. Potential customers often rely on reviews to gauge the reliability and quality of a business before making a purchase.
  2. Influencing Purchasing Decisions:
    • Many consumers read reviews before making a buying decision. Positive reviews can significantly influence their choices, leading to increased sales and customer acquisition.
  3. Improving SEO and Online Visibility:
    • Reviews contribute to search engine optimisation (SEO). Search engines like Google consider reviews as a factor in their ranking algorithms, helping your business appear higher in search results, thereby attracting more traffic.
  4. Enhancing Customer Engagement:
    • Reviews provide a platform for customers to share their experiences and engage with your business. Responding to reviews, whether positive or negative, shows that you value customer feedback and are committed to improving your offerings.
  5. Identifying Strengths and Weaknesses:
    • Reviews offer valuable insights into what customers appreciate about your business and where there might be room for improvement. This feedback can inform your business strategy, product development, and customer service enhancements.
  6. Building Customer Loyalty:
    • Encouraging reviews and responding to them thoughtfully can foster a sense of community and loyalty among your customers. Satisfied customers who feel heard are more likely to return and recommend your business to others.
  7. Increasing Conversion Rates:
    • Positive reviews can reduce the perceived risk of a purchase, leading to higher conversion rates. When potential customers see that others have had good experiences, they are more likely to complete a purchase.
  8. Competitive Advantage:
    • In a competitive market, having a robust collection of positive reviews can set your business apart. It can differentiate you from competitors who may have fewer or less favourable reviews.
  9. Supporting Marketing Efforts:
    • Reviews can be leveraged in marketing campaigns, testimonials, and case studies. Highlighting positive customer experiences can enhance the effectiveness of your marketing efforts.
  10. Encouraging Word-of-Mouth Referrals:
    • Satisfied customers who leave positive reviews are likely to share their experiences with friends and family, generating word-of-mouth referrals that can further grow your customer base.

In summary, reviews play a pivotal role in shaping the perception of your business, influencing customer decisions, and driving growth. They are an essential component of a comprehensive business strategy aimed at building trust, improving products and services, and achieving long-term success.

When is the best time to ask for reviews?

We’ve already established why it is so important to gain reviews, but when is the best time to gain positive reviews from your customers?

The most likely points during customer engagement for a customer to leave a positive review are:

  1. Immediately After Purchase:
    • Customers are often excited about their recent purchase, especially if the sales experience was positive. This is a key moment to request a review as they are feeling satisfied and enthusiastic about their decision.
  2. After Delivery or First Use:
    • Once customers receive the product or service and have had a chance to use it, they can better appreciate its quality and the value it provides. Positive experiences during delivery, unboxing, and first use often prompt favourable reviews.
  3. Post-Purchase Follow-Up:
    • A well-timed follow-up email or message after the customer has had some time to experience the product or service can remind them to leave a review. This is also an opportunity to address any issues they might have, which can further enhance their satisfaction.
  4. After Customer Support Interaction:
    • If a customer has interacted with your customer support and had a positive experience resolving an issue, they may be inclined to leave a positive review. This shows appreciation for good customer service.
  5. Upon Achieving a Milestone:
    • For products or services that involve long-term use, asking for a review after a significant milestone (e.g., one month of use, completion of a project, etc.) can be effective. By this point, customers have had enough experience to provide detailed feedback.

To maximise the likelihood of receiving positive reviews, consider the following strategies:

  • Request Reviews at Optimal Times: Timing your review requests to coincide with these key moments during the customer engagement with your business.
  • Make It Easy: Provide a simple and straightforward way for customers to leave reviews, including direct links and clear instructions.
  • Personalised Requests: Customise your review requests to make them feel more personal and relevant to the customer’s experience.

By understanding and leveraging these optimal points in the customer engagement cycle, you can effectively encourage more positive reviews for your business.

How can cappd. NFC technology help to drive more reviews?

Using Cappd’s NFC (Near Field Communication) technology can significantly boost reviews for a business by simplifying and enhancing the customer experience in several ways:

  1. Ease of Access to Review Platforms:
    • Cappd. can provide customers with immediate access to review platforms. By tapping their NFC-enabled devices on strategically placed cappd. NFC tags, such as at the checkout counter, on product packaging, or at exit points, where customers can be directed to a review page, making the process of leaving a review quick and hassle-free.
  2. Instant Feedback Opportunities:
    • Cappd. NFC technology allows businesses to capture customer feedback instantly. For example, after a purchase or service, customers can tap a cappd. NFC tag or contactless card to leave a review while their experience is still fresh, increasing the likelihood of them providing detailed and accurate feedback.
  3. Incentivising Reviews:
    • Businesses can use cappd. NFC to offer instant incentives for leaving reviews. Tapping a cappd. NFC tag could trigger a discount coupon, entry into a giveaway, or a loyalty reward, motivating customers to leave a positive review.
  4. Enhanced Customer Engagement:
    • Cappd. can provide a more interactive and engaging customer experience. For example, cappd. NFC tags can be used to offer additional product information, exclusive content, or personalised messages, enhancing customer satisfaction and encouraging positive reviews.
  5. Reducing Barriers to Review Submission:
    • By simplifying the process of leaving a review, cappd. NFC technology reduces common barriers such as the need to remember web addresses, find the right review site, or complete lengthy forms. The easier and quicker it is to leave a review, the more likely customers are to do so.
  6. On-Site Review Requests:
    • Businesses can place cappd. NFC tags in areas where customers spend time, such as waiting areas, lounges, or showrooms. This enables customers to leave a review during their visit, capturing their immediate impressions and experiences.

Implementation Strategies:

  • Strategic Placement of cappd. NFC Tags: Place cappd. NFC tags in high-traffic areas, near points of sale, product displays, or service areas where customers can easily access them.
  • Clear Signage and Instructions: Ensure that signage clearly indicates the purpose of the cappd. NFC tags and provides simple instructions on how to use them.
  • Incentives and Rewards: Promote the benefits of tapping the cappd. NFC tags, such as discounts, loyalty points, or entry into a prize draw, to encourage customer participation.
  • Follow-Up Communication: Use the data from cappd. NFC interactions to follow up with personalised thank-you messages or additional incentives, reinforcing positive engagement and review submission.

By integrating cappd. NFC technology into your customer engagement strategy, you can streamline the review process, encourage immediate and positive feedback, and enhance overall customer satisfaction, all of which can contribute to a higher volume of positive reviews for your business.

To find out more about how cappd. can boost reviews, increase engagement, and drive sales through the use of cappd. contactless NFC business cards or cappd. NFC tags, please visit or email [email protected], and one of the team will get in touch.

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