How NFC & QR technology is helping b.kinda by St. Luke’s Hospice engage customers & encourage feedback.
At cappd., we’ve always believed that technology should make life simpler, more engaging, and more meaningful. Our collaboration with b.kinda by St. Luke’s Hospice has been a shining example of how our tools—particularly NFC and QR code technology—can enhance user experience while supporting a vital cause. The integration of our cappd. profile manager has allowed b.kinda to achieve more than just providing great coffee. Here’s how our solution worked.
The Challenge: Engaging Visitors and Gathering Feedback
b.kinda by St. Luke’s Hospice is more than a café. It’s a business that channels 100% of its profits back into the hospice, supporting their remarkable work within the community. The team at b.kinda wanted a way to connect more meaningfully with their customers, providing an interactive experience that would not only offer services like checking out the menu, but also raise awareness for St. Luke’s Hospice.
They needed a solution that would:
- Encourage feedback with an easy to use form submission process.
- Enhance the customer experience by making it easier to access information like the menu.
- Encourage engagement through feedback, reviews, social media, and much more!
- Support donations and raise awareness of St. Luke’s Hospice’s efforts.
- Offer incentives to customers for their participation.
Our Solution: NFC & QR Code Integration with Cappd Profile Manager
To meet these needs, we customised our cappd. profile manager and leveraged NFC & QR code technology to create a digital profile for b.kinda. This profile allowed customers to seamlessly access various features through their smartphones, whether by scanning a QR code on a table or tapping their device against an NFC tag.
The features we built include:
- Instant Menu Access: Customers can quickly read the menu by scanning the QR code or tapping the NFC tag, creating a frictionless dining experience.
- Feedback Forms: We developed the ability for b.kinda to produce a detailed feedback form, allowing customers to easily provide feedback on their experience.
- Review Access: This allows customers to easily leave reviews.
- Donation and Information Links: The cappd. profile also includes sections where customers can learn more about St. Luke’s Hospice, its incredible work in the community, and even make direct donations through the same digital interface.
Additionally, as part of this project, we introduced a new feature that allows profile owners like b.kinda to rename buttons to drive a better call to action. This development, which was initially tailored for this project, is now available to all cappd. users.
The Results: Increased Engagement and Community Support
The integration has already started to produce results in just 24 hours! Visitors to b.kinda now have immediate access to the menu and other café services with a simple scan or tap. More importantly, they can leave feedback, learn about the hospice, and donate to a worthy cause—all through the same interface.
By encouraging customers to leave feedback with the incentive of a monthly prize draw, b.kinda has successfully increased customer engagement. More customers are interacting with the café’s offerings and, in turn, are becoming more aware of the mission behind St. Luke’s Hospice.
Supporting a Worthy Cause
One of the most impactful aspects of this collaboration is that 100% of the profits from b.kinda go directly to St. Luke’s Hospice, supporting its essential work in the local community. Our technology has played a small but meaningful part in this by helping to streamline interactions, promote the cause, and create opportunities for customers to give back.
Looking Forward
This project has underscored the power of using digital profiles, NFC, and QR technology in combination to foster a deeper connection between businesses and their customers. The customisations we developed for b.kinda—such as the feedback form and call to action button renaming—are now available to all users, offering a more personalised experience across the Cappd platform.
We’re proud to support St. Luke’s Hospice and look forward to seeing how this technology continues to enhance customer experiences and community engagement.
What b.kinda coffee by St. Luke’s Hospice had to say…